Software Engineering
Built for Business.
From custom SaaS applications to search-optimized websites, I build high-performance digital products for Michiana businesses and clients nationwide.
Services
Custom Software & SaaS Development
I build full-stack web applications and SaaS platforms from the ground up — custom tools, internal dashboards, and client-facing products engineered for performance, scalability, and clean architecture.
High-Performance Web Engineering
Every site I deliver is custom-built for speed. No bloated templates, no plugins — just clean, efficient code that scores 100/100 on Core Web Vitals and keeps your users engaged from the first byte.
Local SEO & Search Strategy
Technical SEO is engineered into the architecture of every project — not bolted on after the fact. For Michiana businesses and clients nationwide, this means higher rankings, qualified traffic, and real conversions.
AI & Automation Integration
I integrate AI tools and automation workflows directly into your business operations — from custom LLM-powered features to process automation that eliminates manual work and scales your team's output.
Custom Engineering
vs. Off-the-Shelf Solutions
Generic platforms and no-code tools have ceilings. When your business needs software that actually fits — fast, secure, and built to rank — engineering from scratch is the only answer.
Purpose-Built Software
Every application is built to your exact requirements — no plugin dependencies, no licensing fees, no feature ceilings.
Secure by Architecture
Headless, decoupled builds eliminate the attack surface of WordPress and template platforms — no database, no vulnerabilities to patch.
Verified Lighthouse Metrics
Recent Projects
JH Claims Solution
A credibility-first platform for a multi-state public adjusting firm that goes to bat for property owners against their own insurance companies. Built around transparent case-result showcases and a clear no-recovery-no-fee value proposition, it turns a high-stakes, trust-sensitive decision into a straightforward next step for homeowners fighting denied or underpaid claims.
TriStorm Restoration
A 24/7 emergency-response platform for a family-owned fire, water, and storm damage restoration company serving Michiana. Built around getting a homeowner mid-crisis from "my basement is flooding" to a same-day response in as few taps as possible, with instant-call and estimate-request paths front and center — plus messaging that reassures customers TriStorm handles the insurance claim for them.
AI Review Responder
A free AI review response generator that turns customer reviews into polished, on-brand replies in seconds — built for restaurants, salons, contractors, retail, and medical practices. Powered by Google Gemini through a custom Netlify serverless function with per-IP rate limiting, it's a live example of AI-driven reputation management that helps local businesses respond faster and strengthen local SEO.
HSC Portal
A full-stack healthcare appointment management platform built with Java Spring Boot and React — the kind of custom software that replaces manual scheduling and phone tag with secure, self-service portals for patients, doctors, and administrators. It's the same full-stack engineering — stateless JWT authentication, role-based access, a fully responsive interface — I bring to custom SaaS and internal tools for growing businesses.
Service Areas
Based in Mishawaka, IN — serving businesses across the Michiana region for web development, local SEO, and software engineering, with availability for SaaS and application projects nationwide.
The Engineer Behind Michiana.dev
Most businesses outgrow their tools before they realize it — held back by platforms that can't scale, templates that can't convert, and developers who build pages instead of products.
Hi, I'm Joe Hollenbach, a software engineer with a B.S. in Software Engineering. I build full-stack web applications, SaaS platforms, and high-performance marketing sites for businesses in Northern Indiana and clients nationwide — products engineered for speed, search visibility, and long-term growth.
Whether you need a custom SaaS tool, a conversion-focused website, or a local SEO strategy that actually moves the needle, I bridge the gap between serious software engineering and the real business outcomes that matter.
The Competitive Advantage
- Full-Stack Software Engineering
- SaaS & Web Application Development
- 100/100 Core Web Vitals
- Local SEO & Search Strategy
Frequently Asked Questions
How much does a custom website or software project cost for a South Bend or Mishawaka business?
What is the difference between a web developer and a software engineer?
Do you work with businesses outside the Michiana area?
How long does it take to build a custom website?
What is local SEO and why does my Michiana business need it?
Connect
Start with a free consultation
Whether you need a custom SaaS application, a high-performance website, or a local SEO strategy, let's talk through your project — no commitment required. Fill out the form or call (574) 213-8502.
A focused conversation covering your project requirements, recommended tech stack, architecture approach, and a clear scope with realistic timeline and budget.
Custom SaaS & web applications, full-stack React development, site migrations, and Local SEO strategies engineered for performance and growth.