Recent projects.

Client websites, full-stack software, and products I own and operate. Every project here was designed and hand-built from scratch.

All Websites Software Products

Product · Local SEO SaaS

RankRadius

A local SEO platform that turns a field-service company’s completed jobs into neighborhood-level content published on its own website.

The challenge: Field-service businesses do great work in dozens of neighborhoods every month, but none of it shows up in search. Writing location-specific content by hand is slow, and most owners never get to it.
What I built: I designed, built, and operate RankRadius end to end. Jobs sync in from the company’s CRM, AI expands short field notes into ~150-word neighborhood write-ups, matching Google reviews are attached, and one click publishes to an embeddable widget and social channels.

Website · Storm damage & roofing

A lead-focused site for a locally owned Michiana roofing contractor that specializes in roof repair and replacement.

The challenge: After a hailstorm, homeowners are stressed, comparing contractors, and unsure how an insurance claim works. The site had to earn trust quickly and make booking a free inspection effortless.
What I built: A bold, high-contrast design with a free-inspection request form beside the headline, a plain-language five-step process from inspection to installation, and structured data and service-area coverage across five Indiana and Michigan counties.

Website · Multi-state public adjusting

A credibility-first site for a public adjusting firm that fights insurance companies on behalf of property owners.

The challenge: Hiring a public adjuster is a high-stakes decision made by stressed homeowners who have just been denied or underpaid. The site had to build trust fast.
What I built: A calm, authoritative design built around transparent case results and a clear no-recovery, no-fee promise, structured for search across the states the firm serves.

“Joe’s work is impeccable. He’s a real pro. Highly recommended.”

Josh , Owner, JH Claims Solution

Website · Fire, water & storm restoration

A 24/7 emergency-response site for a family-owned Michiana restoration company.

The challenge: Their customers arrive mid-crisis, with a flooded basement or a storm-damaged roof, usually on a phone. Every extra tap is a lost job.
What I built: A site designed around the fastest possible path from search to phone call, with instant-call and estimate paths front and center and clear reassurance that TriStorm handles the insurance claim.

“The TriStorm Team loves working with Joe! He created our website and truly took the time to understand our company and brand.”

Hannah , Owner, TriStorm Restoration

Software · Healthcare scheduling

A full-stack appointment platform with secure, role-based portals for patients, doctors, and administrators.

The challenge: Manual scheduling and phone tag waste staff time, and three very different user types need access to the same data with different permissions.
What I built: A Java Spring Boot API with stateless JWT authentication and role-based access control, paired with a responsive React front end giving each role its own self-service portal.

Software · Free AI tool

Paste a customer review and get a polished, on-brand reply in seconds.

The challenge: Responding to reviews builds trust and helps local search, but writing thoughtful replies takes time most owners don’t have.
What I built: A lightweight tool powered by Google Gemini through a serverless function, with per-IP rate limiting to keep the free tier sustainable.